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You Can’t Manage Time!

Time does what it does, with amazing regularity. It disappears at the rate of one hour per hour, but the good news is that it also arrives at the same rate. Everybody has the exact same time to work with, at least until … time runs out for you in the end.

But when people talk about “time management”, they’re not referring to what you’re going to do before you die. They’re describing how you use your time to get the best results.

You can’t manage time, and in fact the whole concept is ridiculous. What you really manage is your own attention and efforts.

What you pay attention to becomes what you think about.

What you think about becomes what you work on.

What you work on gets done.

The ultimate goal, then, is to spend your attention on the things that you want to get done, and ensure that the attention starts turning into action. Minute by minute, it will start making a big difference.

And time will continue on at its constant pace, whether you worry about it or not.

Carl Dierschow
Small Fish Business Coaching Fort Collins, CO



About the Author

Carl Dierschow

Carl Dierschow is our Small Fish Business Coach in Colorado in the USA. With over 17 years of experience in professional business coaching, he helps clients around the world to build profitable, powerful, sustainable companies. You may want to check out his targeted blogs at and

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