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why it matters to me

Why it matters to ME

Valerie has a pretty decent job. She’s pretty good at it, having been in the position for four years now.

It’s not inspiring, but hey, it’s a job.

So how much creativity and productivity do we think she’s devoting to her work?

It’s probably decent. She’s a good solid worker, although she’s probably not taking many risks. It’s about doing what’s required to keep the job. Maybe get a promotion or raise if she’s lucky.

But it’s about keeping the job.

As a boss, you’d probably like a bunch of good solid workers. Valeries are nice because they tend to be reliable.

The problem is that you’re missing a big chunk of her energy, passion, and creativity. When she gets an offer from someone else for a little raise, she’ll probably take it. Because there are no good reasons to be loyal over and above getting a regular paycheck.

She’s focused on what’s in it for her. She gives you good work, you give her a paycheck. Done.

Isn’t there a much greater potential here?

I’ve developed a tool which helps leaders to assess how they’re doing on these foundational elements.  I’ll send you a customized report when you fill it out, giving you some feedback and ideas for where your attention might give the most powerful results.  Check it out!

Take the assessment now



About the Author

Carl Dierschow

Carl Dierschow is our Small Fish Business Coach in Colorado in the USA. With over 17 years of experience in professional business coaching, he helps clients around the world to build profitable, powerful, sustainable companies. You may want to check out his targeted blogs at and

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