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What Happens When You Put an iPhone in A Blender?

If you thought social media marketing was nothing but a big old time sucker then you need to watch this You Tube clip.

Blendtec needed a way to prove that its fancy expensive blenders were worth the investment. How did they do it? They took to You Tube with videos featuring everything from an iPhone to a Nike shoe chucked into a Blendtec blender.

Its viral marketing gone crazy! 9 million people have watched a phone being blended. Now that is a whole lot of free publicity.

I am off now to go order my Blendtec blender. If it can pulverize a shoe, imagine what it will do with some mangoes, ice and a little rum!

Melanie Miller
Small Fish Business Coaching



About the Author

Carl Dierschow

Carl Dierschow is our Small Fish Business Coach in Colorado in the USA. With over 17 years of experience in professional business coaching, he helps clients around the world to build profitable, powerful, sustainable companies. You may want to check out his targeted blogs at and

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