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What are the options

What are the options?

Variety is the spice of life! But we’ve all experienced the paralysis you can have when faced with a list of fifty flavors of ice cream.

As a recovering Analytic, I’ve learned that it’s often dangerous to spend too much time evaluating things. I could probably create a magnificent spreadsheet for the above three smoothies, with options and scenarios and weighted criteria.

That would feed my curiosity, but I’d never make a decision!

And in business, it’s important to move through decisions into taking action. Action is where value is created.

Here’s how I deal with it myself:

  • Recognize when I’m getting stuck in analysis

  • Clarify the decision to be made

  • Focus on a short (short!) list of key decision criteria

  • Restrict looking at options – quickly eliminate possibilities that are unlikely to be good alternatives

  • Try to make a tentative decision as quickly as possible, then test to see if my gut is happy with it (If so, I might be done!)

  • If I have to go further, then do a bit more thorough evaluation – it depends on how much impact the decision has and how much time I want to spend on it

If I’m standing there in front of the fifty ice cream flavors, I find it useful to clarify:

  • Do I want to make a decision in the next fifteen seconds, or take more time?

  • How much is cost a consideration?

  • Is today more about trying something new, or staying with the familiar?

Some days I just want to get to my ice cream!

I blog regularly on this topic on a site called The Values Based Business.  If you find this article interesting…

Check it out now



About the Author

Carl Dierschow

Carl Dierschow is our Small Fish Business Coach in Colorado in the USA. With over 17 years of experience in professional business coaching, he helps clients around the world to build profitable, powerful, sustainable companies. You may want to check out his targeted blogs at and

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