We have this tendency to make things too complex in business. I spent many years of my career doing just that – trying to cover all the cases and contingencies.
But at its core, business is very simple. You sell something that people value, and they give you money because you’re solving a problem or serving a need. And you do it efficiently enough so the business can continue.
But “the devil is in the details”, right? Absolutely.
But we’re talking here about the core function, the core purpose, of your business. That needs to be simple and straightforward.
- Here’s who we serve
- Here’s why it’s valuable
- Here’s how we do it
That’s the stuff which engages employees. It gives meaning to their work.
And that’s what will give them a reason to tackle all the complexity under the hood.
I’ve developed a tool which helps leaders to assess how they’re doing on these foundational elements. I’ll send you a customized report when you fill it out, giving you some feedback and ideas for where your attention might give the most powerful results. Check it out!