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partners on the journey

Partners on the journey

Very few of us can change the world all by ourselves. That’s the price of having a vision that’s large and has a significant impact.

So we work with others along our journey.

I try to capture this concept with the word “partnering.” But that’s not primarily about the legal structure of being Business Partners. That’s totally fine, but only a small fraction of the people you’ll need to work with.

The larger definition of partnering is: cooperating with others who help you achieve your goals. That includes your employees, sales and marketing channels, suppliers, even regulators. Even when you don’t always describe a relationship as “cooperating.”

The key concept here is shared goals. You and I each have our own goals, but in the area of cooperation, we’re each working toward some common ones. It might be as simple as:

  • I want to sell you my products.

  • You want the products I can provide.

  • We both desire a relationship longer than a single transaction.

  • I want you to be happy with my products.

  • You want to be happy with my products.

Even in this simple case, we have lots of common interests and overlapping goals!

I like using the partnering term because it naturally implies a cooperative relationship. It’s a win-win paradigm, even in situations where you and I might be competing in other areas.

Where could this thinking help you to create more productive and powerful relationships?

I’ve developed a tool which helps leaders to assess how they’re doing on these foundational elements.  I’ll send you a customized report when you fill it out, giving you some feedback and ideas for where your attention might give the most powerful results.  Check it out!

Take the assessment now



About the Author

Carl Dierschow

Carl Dierschow is our Small Fish Business Coach in Colorado in the USA. With over 17 years of experience in professional business coaching, he helps clients around the world to build profitable, powerful, sustainable companies. You may want to check out his targeted blogs at and

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