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Our Mission’s Value for Us

Last week I talked about how we know when a company’s mission is truly a solid foundation, starting with delivering value to customers.

The second dimension is delivering value to us: our leaders, employees, contractors, partners, … anyone who is involved with creating and supplying products and services to those customers.

If you have a non-profit, feel free to change the language. But the concept is the same.

We won’t be able to continue, sustainably, unless WE want to do it. Again and again, year after year. And this is captured by a powerful mission statement.

Ask yourself these questions:

  • Do you want to create leaders who are inspired to deliver on your vision?

  • Do you want to attract the employees who will work their hardest to create and deliver?

  • Do you want to team up with partners who share your passion and direction?

This is what your Mission is trying to capture. It’s the BIG WHY for your team. Why they should bring their energy to work every day. Why they should care.

And why YOU should care, too. You’re part of the team.

I blog regularly on this topic on a site called The Values Based Business.  If you find this article interesting…

Check it out now



About the Author

Carl Dierschow

Carl Dierschow is our Small Fish Business Coach in Colorado in the USA. With over 17 years of experience in professional business coaching, he helps clients around the world to build profitable, powerful, sustainable companies. You may want to check out his targeted blogs at and

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