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Values in a VUCA World

Values in a VUCA World

In 1987, Warren Bennis and Burt Nanu created the term VUCA to describe the leadership challenges created from a world which was increasingly Volatile, Uncertain, Complex, and Ambiguous. It became more popular because the acronym captured some of the tension that people were feeling in many industries and organizations.

There’s no question that most of us are experiencing this.

How do we deal with it? In the coming weeks, I’ll introduce you to a replacement VUCA which leads you to constructive action. It starts with Values.

Your team’s values are what bind you and direct you through tough decisions. They’re meant to be consistently ground you as the situation dictates.

Values tend to be more fundamental than goals, purpose, mission, or vision. But purpose, vision and mission can work for you if they’re broad enough to cover almost all the challenges you’re running up against.

There can be times, though, where you’re questioning whether your Big Picture is achievable or even possible. Perhaps the government just made your industry unsustainable. Or a new competitor just arrived which causes you to question the basic viability of your business.

Yes, this happens uncomfortably often.

In this case, go back to your personal and team values. They’re the kind of things where you declare that “if I can’t be this kind of person or organization, I don’t want to be engaged with it.”

That’s happened to me a few times in my lifetime, and those are the times I’ve relied on my values to help find a way forward.

I’ve developed a tool which helps leaders to assess how they’re doing on these foundational elements.  I’ll send you a customized report when you fill it out, giving you some feedback and ideas for where your attention might give the most powerful results.  Check it out!

Take the assessment now



About the Author

Carl Dierschow

Carl Dierschow is our Small Fish Business Coach in Colorado in the USA. With over 17 years of experience in professional business coaching, he helps clients around the world to build profitable, powerful, sustainable companies. You may want to check out his targeted blogs at and

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