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How exciting is your business mission?

The mission of your business is part of an amazing story.

That story starts with a cast of characters who encounter what seems to be an insurmountable barrier.  The tension mounts and the music swells.

Coming in to save the day is … your company!  The hero of the story, with your amazing product, an awesome culture, and a message which change these people’s lives.

It’s absolutely thrilling.

But how often do I see a business mission or vision that grabs people that way?  Unfortunately, not often.

Usually it feels like: We deliver market-leading products and services which help our customers blah blah blah.  I didn’t even stay awake to the end of the sentence.

If you’re out to change the world for the better, then I want to hear about that insurmountable problem that ONLY YOU can fix.  You need to tell me about why it makes a difference not just to me, but to your employees, to the community, maybe even humanity at large.

I want to be able to talk with any random employee on your staff, and hear that they’re absolutely thrilled to be a part of this life-changing venture.  And I want to see evidence that your customers and partners are drawn in because of how you’re making the world a better place.

What’s the amazing story behind the mission and values and purpose of your business?

I’ve written an eBook which gives you six specific ways to build an amazing, powerful, profitable business that will change the world. Check it out!

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About the Author

Carl Dierschow

Carl Dierschow is our Small Fish Business Coach in Colorado in the USA. With over 17 years of experience in professional business coaching, he helps clients around the world to build profitable, powerful, sustainable companies. You may want to check out his targeted blogs at and

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