How exciting is your business mission?
The mission of your business is part of an amazing story.
That story starts with a cast of characters who encounter what seems to be an insurmountable barrier. The tension mounts and the music swells.
Coming in to save the day is … your company! The hero of the story, with your amazing product, an awesome culture, and a message which change these people’s lives.
It’s absolutely thrilling.
But how often do I see a business mission or vision that grabs people that way? Unfortunately, not often.
Usually it feels like: We deliver market-leading products and services which help our customers blah blah blah. I didn’t even stay awake to the end of the sentence.
If you’re out to change the world for the better, then I want to hear about that insurmountable problem that ONLY YOU can fix. You need to tell me about why it makes a difference not just to me, but to your employees, to the community, maybe even humanity at large.
I want to be able to talk with any random employee on your staff, and hear that they’re absolutely thrilled to be a part of this life-changing venture. And I want to see evidence that your customers and partners are drawn in because of how you’re making the world a better place.
What’s the amazing story behind the mission and values and purpose of your business?
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