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Does your purpose benefits employees

Does your Purpose benefit employees?

We’ve all created lots of marketing messages. Our products will solve this problem. We’ll make your life better. We’ll treat you great.

Those are fine. Even powerful and compelling.

But how does this benefit your employees?

I’m not just talking about what your employees do to deliver the promise to customers. Sure, they need to be friendly, inventive, productive, and so on.

No, the question is how employees benefit from the same things you promise your customers.

Let’s suppose that customers will have a great experience each and every time they buy something from you. Maybe even better than they expect.

So … do your employees have a great experience each and every time they interact with the company? With their boss? With HR? With other teams?

And how often do they have an experience which is even better than they expected?

Admittedly, this is a really tough thing to design. It takes deep though and decades worth of inculturation.

But when you do, reliably delivering on your promise to customers becomes a no-brainer.

Everyone is already doing it, and it feels natural.

I’ve written an e-book which gives you six specific ways to build an amazing, powerful, profitable business that will change the world.  Check it out!

Download the e-book now



About the Author

Carl Dierschow

Carl Dierschow is our Small Fish Business Coach in Colorado in the USA. With over 17 years of experience in professional business coaching, he helps clients around the world to build profitable, powerful, sustainable companies. You may want to check out his targeted blogs at and

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