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Toolbox Tips

Short videos that help you begin making changes in your business and let you get a feel for what you'll be working on in the Tradies Toolbox Coaching Program.

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The Dip, A Little Book About Quitting

I like Seth Godin. He writes often and well about marketing and related matters and he is refreshingly honest about it. No more am I reading formulaic rubbish about what to do to get more readers or fax back; no more am I reading the secrets to marketing success. I also...

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The 10/80/10 Rule

I had a great discussion today with Hugh Liddle, a local sales coach, who described the concept of “the 10/80/10 rule.” I hadn’t heard this before, so I thought I’d share it with all of you. It’s quite pertinent to our current situation. Here’s the idea: When people are under times...

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What Your Mind Can Conceive… You Can Achieve

You find inspiration in the most amazing places. Sometimes as you are driving your car or walking in the park. I found inspiration one night as I watched TV (Not sure of the program). Yes, I was veging out, not looking for inspiration of any kind when an ad was shown...

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Spending Time Doing What You Do Best

The reality is that most of us do the exact opposite. We spend 80% of our time doing unproductive and meaningless things, and by the end if the day we feel exhausted, frustrated and angry. Wasted time! Wasted effort! Wasted energy! So let me ask you: How much time you spend...

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Organised Crime: A Business Model Validated by Nobel Prize Winners?

I was doing some research with one of our Small Fish clients last week and discovered something interesting. When faced with a future potential large loss, 70% of people will take the risk over a sure small present loss. This goes some way to explain why it is that Sales and...

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Networking – A Powerful Tool

I realise that to many businesses, networking is just another thing that has to be done. However, I find it a very powerful tool in the marketing mix: For starters, it’s fun and I usually get a free drink and nibbles out of it 🙂 Secondly, you never know who you...

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Are We Programmed for Long Term Change?

As I started out on my daily dose of jogging… I was reminded when I decided to start jogging… It was a Monday morning; notice how we start anything new on a Monday- not a Wednesday, half way through the week? Anyway my day started at 6am and I jogged around...

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