Short videos that help you begin making changes in your business and let you get a feel for what you'll be working on in the Tradies Toolbox Coaching Program.
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https://www.smallfish.us/relationship-first-marketing/
What’s the motivation behind your marketing efforts? This is a real struggle for many businesses right now, because many existing efforts don’t seem to be working. They’re advertising like crazy, but sales have dried up because customers are extraordinarily cautious. And the strong “buy my stuff!!!” messages can seem overbearing and...
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https://www.smallfish.us/but-why/
You may be asking people to make tough sacrifices right now. Reduced hours, changing jobs, making tough decisions. You’ve thought a lot about it, so you’ve laid out the new plans. Letting every person know what they need to do and how. But this is missing a key element: Why? Of...
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https://www.smallfish.us/false-confidence/
In uncertain times, we rely on confidence from others around us. We look to political, community, and business leaders to provide direction. But more than being told what to do, we want to know why. Part of that is assigning blame for something out of our control, but that’s only the negative side of...
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https://www.smallfish.us/all-zoomed-out/
Video conferencing has taken over our lives! Many of us are feeling the effects. And the loss of human contact. I was talking about this with a friend recently. She’s an expert in public speaking, and has been working with presenters to adapt themselves to the online format. The changes go...
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https://www.smallfish.us/the-gift-of-time/
Many of my readers are really struggling right now. Loss of work, lack of direction, confusion. I had a chance to coach someone recently who was sensing this quite profoundly. Confined to his house, without work prospects, he’s finding it hard to move forward in any useful direction. But here’s the...
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https://www.smallfish.us/forgiveness/
This is a very stressful time, so we’re all doing it. Making mistakes. That’s just par for the course, really. And it doesn’t help that information and advice is constantly changing. Something which seemed right yesterday may feel like totally the wrong thing today. So how should we deal with this?...
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https://www.smallfish.us/being-a-helper/
Last week I talked about asking for and getting help when you really need it. And right now, a lot of people need help. So it’s also a time of giving – which may feel silly when you yourself are struggling. But there are some solid reasons why this can be...
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