Short videos that help you begin making changes in your business and let you get a feel for what you'll be working on in the Tradies Toolbox Coaching Program.
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https://www.smallfish.us/rough-edges/
I get it. People are a pain. Employees. Customers. Random people in the store. Not you, of course. You’re perfect. But everybody else is so annoying sometimes! So how do we deal with this reality? Well, first, it’s about recognizing that this is the human condition. We’re all flawed and make...
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https://www.smallfish.us/i-dont-want-your-business/
Customers are the lifeblood of a business. You’re delivering value to someone, and in return they pay you for that value. So why do so many companies make it hard for an interested person to connect? It’s almost as if they don’t really want the business. Sure, customers can be a...
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https://www.smallfish.us/i-dont-have-the-freedom/
I recently had the opportunity to lead a workshop about building marketing from a strong foundation of mission or purpose. But there was a sticking point for many in the room: They weren’t the business owner, so they didn’t feel they had the right, or the power, to declare what their...
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https://www.smallfish.us/we-have-no-mission/
I talk with employees all the time who are a bit lost on this concept of “mission.” They can’t bring anything to mind when I ask them what the mission of their company might be, and it doesn’t seem to have any relevance to their job even if there was one....
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https://www.smallfish.us/people-pay-to-reduce-risk/
I heard an interesting article on the Innovation Hub radio show recently, talking about how riskiness affects people’s decisions. It got me thinking because I’ve wondered for many years about the connection. When we’re working on connecting our products and marketing to the customer need, we often start with their needs...
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https://www.smallfish.us/time-to-change-your-core-purpose/
I was recently asked about what to do when it feels like you need to change the core purpose of your business. Another person answered that “your core purpose is always to return money to your shareholders, that never changes.” I believe that attitude is fifty years out of date. Sure,...
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https://www.smallfish.us/wisdom/
We’ve all been learning things during our entire lives. That’s called experience, and it’s what helps you build valuable skills and teach others. But wisdom is more subtle than just stuff you know. It’s about putting choices into a larger context: namely, your values. And the values of the larger community...
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