Short videos that help you begin making changes in your business and let you get a feel for what you'll be working on in the Tradies Toolbox Coaching Program.
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https://www.smallfish.us/extractive-and-contributive/
What can my company contribute to society? That’s a remarkably powerful question, and so much different than the typical way of thinking about business. The usual attitude is “extractive” – in other words, how can I get more than an equal share. More customers, more money, more market. That’s a zero-sum...
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https://www.smallfish.us/copycat/
Where does your strategy come from? If you’re spending most of your energy looking at the competition, then I argue that: By definition, you’re behind. There are several others who probably “own” that space more than you do. Don’t get me wrong: You need to be aware of competitive moves, and...
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https://www.smallfish.us/the-weight-of-it-all/
Things seem really heavy right now, don’t they? Emotions are running high because of all the weighty decisions we’re faced with. It’s a complex environment, but you don’t have to react that way. You might even have fun! It somehow seems inconsistent to talk about fun right now, but we need...
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https://www.smallfish.us/decisions-in-uncertain-times/
A lot of the people I’m working with are immobilized. These are smart people, experienced. But we’re faced with a situation that few of us have ever seen in our lifetimes. Everything is uncertain. We’re dealing with a virus and recession with no reliable projections for resolution. Literally nobody on the...
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https://www.smallfish.us/your-missions-value-for-the-world/
I’ve been talking about the three key dimensions of a company’s mission. Starting with delivering value for customers, we then added articulating what the value is for us, the team. Finally, let’s talk about how a Mission captures value for the world. This might stretch your comfort zone, but stay with...
Read Morehttps://www.smallfish.us/our-missions-value-for-us/
Last week I talked about how we know when a company’s mission is truly a solid foundation, starting with delivering value to customers. The second dimension is delivering value to us: our leaders, employees, contractors, partners, … anyone who is involved with creating and supplying products and services to those customers....
Read Morehttps://www.smallfish.us/missions-value-for-customers/
I had a powerful conversation recently with someone, exploring the nature of having an organizational mission. In my view, this is the absolute foundation for everything you do. So I’m going to explore this in the coming weeks. I admit I’m a bit hesitant to start with your customers, but that’s...
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